Case Study
Joint-Promotion
CLIENT
Sheraton Hotel
OVERVIEW
Sheron Hotel of Hangzhou plans an exotic theme for its New-Year-Buffet party of 2020. Trumpkey team has good relationship of the hotel and look for joint-promotion opportunities to introduce Egypt and EgyptAir in Hangzhou.
ACTIVITIES
• Trumpkey team works with hotel management team to design many Egyptian elements in both catering menus and the restaurant theme decoration.
• EgyptAir makes great support to this joint-promotion by sponsoring a free round-trip ticket for one lucky dining-guest of the party, by the lucky draw way.
RESULTS
• Many Hangzhou locals know the hotel, EgyptAir and Egypt more from this joint-promotion. This contributes to EgyptAir Hangzhou image and sales performance.
